Have you ever experienced that strange sensory deception whereby you can smell a taste or vice versa - taste a smell? I know I have. Amongst some of the oddest ones have been that parma violet candy that we get over here in UK, to my mind, taste like the smell of a hairdressing salon, with it’s hair sprays and shampoos! And goats cheese tastes like the smell of a goat. If you suffer from this affliction you probably have a mild case of synaesthesia.

Focus groups were a major player in our success of creating, marketing and selling “Caboodles” cosmetic organizer boxes.

Resulting in over 90% of all teen girls owning at least one Caboodles organizer box and establishing Caboodles as one of the first teen Brands to be introduced at retail.

With this success we obtained distribution in over 30,000 retail stores worldwide.

How did we manage to generate such a strong following with teens.?

Focus groups, focus groups, and focus groups!!

I’m not sure whether this applies to the rest of the world, but over here in the UK we can’t get enough curry. Whether it be meeting friends in a local Indian restaurant, picking up a takeaway, getting a home delivery or even reverting to ready made sauces and cooking it at home, the majority of us enjoy the colour, variety and spiciness of a curry.