30 tips on how to take your IDEA to Market - leoniemateerWATCH THE SLIDE SHOW!! '
I HAVE AN IDEA - WHAT DO I DO?
“The only qualifications you need to bring your product to market are: tenacity, hard work, and knowledge. Combine these with a positive attitude, a sense of humor, and a vision and you are ready to begin” excerpt from The Caboodles Blueprint.
Almost everyone has a great idea at some time in their life. It could be a new baby carrier or a new type of gadget.
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HIRING YOUR MASS RETAIL SALES REPSSetting up your Rep Force is a crucial step to getting your product onto 30,000 store shelves.
Many of the mass market independent rep companies already represent up to sixty lines that they are currently selling to the retail customers in their territory and may not want to add new lines to their current work load. They may also be selling a competitive line to yours which would prevent you from using them.
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BEGINNERS GUIDE TO TRADE SHOWS - leoniemateerYour exhibit booth is your billboard for your brand and company image. The more professional it looks – the more credible your product and brand are perceived.
Beginners Guide to Trade Shows:
There are two types of trade shows :
Industry Trade Shows – Usually not open to the public. Just buyers and exhibitors are allowed to attend and must be registered prior to attending. i.e. Housewares Show, NACDS, Toy Fair etc.
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10 Tips on Running a Consumer Focus Group | leoniemateerFocus groups were a major player in our success of creating, marketing and selling “Caboodles” cosmetic organizer boxes.
Resulting in over 90% of all teen girls owning at least one Caboodles organizer box and establishing Caboodles as one of the first teen Brands to be introduced at retail.
With this success we obtained distribution in over 30,000 retail stores worldwide.
How did we manage to generate such a strong following with teens.?
Focus groups, focus groups, and focus groups!!
Read more » 10 Tips on Running a Consumer Focus Group | leoniemateer
A Brand gives your IDEA value! | leoniemateerYour first step in taking your idea to market is visualization – imagining your product or idea at its final destination.
In order for your product to be successful you need to expand your idea into a product line.
A product line (or category) captures real estate on the shelves and provides you and your company credibility and value.
A successful brand, once matured, can make you rich and famous.
You cannot continue to develop your product or idea without first developing your brand. The brand is going to determine the personality of the product and the packaging.
Read more » A Brand gives your IDEA value! | leoniemateer
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