I suspect at some time in our lives, we’ve all sat on our sofas eating pizza and gulping down sugary sodas to watch sporting events on the TV, dreaming of a day when we too could be as fit and lean as our favourite sportsmen. We make a decision at that time that in future we’re going to change our habits – maybe start with a little light exercise and revamp our diets, but come the full time whistle and upon switching off the TV, the dream bubble bursts.

Obviously, mobile devices are changing the way people do business, whether it’s following auctions on the run or scanning checks. What is less recognized are the numerous ways that technology, such as the iPad, can boost the sales experience within a business’ storefront.

Here are some things for entrepreneurs—especially small business owners—to think about when it comes to maximizing customers’ experiences.

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