Highlights of Our Book:
Flipkart - The Making of India’s Amazon
Redbus - The Online bus-ticketing pioneer
Dish TV- A Pioneer which revolutionized DTH in India
Jain Irrigation - Reaping a rich innovation Harvest
Mankind Pharma - A Marketing Blockbuster
Nano's Big Comeback
Cadbury's Oreo - The Taste of Success
iGate - Patni Deal
Maruti's Labor Troubles
Nalli Silks - Weaving Success
Airtel in Africa
Case Studies on Marketing Innovation and Strategy
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BEGINNERS GUIDE TO TRADE SHOWS - leoniemateer
http://leoniemateer.com –
Your exhibit booth is your billboard for your brand and company image. The more professional it looks – the more credible your product and brand are perceived.
Beginners Guide to Trade Shows:
There are two types of trade shows :
Industry Trade Shows – Usually not open to the public. Just buyers and exhibitors are allowed to attend and must be registered prior to attending. i.e. Housewares Show, NACDS, Toy Fair etc.
Read more » BEGINNERS GUIDE TO TRADE SHOWS - leoniemateer
10 Tips on Running a Consumer Focus Group | leoniemateer
http://leoniemateer.com –
Focus groups were a major player in our success of creating, marketing and selling “Caboodles” cosmetic organizer boxes.
Resulting in over 90% of all teen girls owning at least one Caboodles organizer box and establishing Caboodles as one of the first teen Brands to be introduced at retail.
With this success we obtained distribution in over 30,000 retail stores worldwide.
How did we manage to generate such a strong following with teens.?
Focus groups, focus groups, and focus groups!!
Read more » 10 Tips on Running a Consumer Focus Group | leoniemateer
A Brand gives your IDEA value! | leoniemateer
http://leoniemateer.com –
Your first step in taking your idea to market is visualization – imagining your product or idea at its final destination.
In order for your product to be successful you need to expand your idea into a product line.
A product line (or category) captures real estate on the shelves and provides you and your company credibility and value.
A successful brand, once matured, can make you rich and famous.
You cannot continue to develop your product or idea without first developing your brand. The brand is going to determine the personality of the product and the packaging.
Read more » A Brand gives your IDEA value! | leoniemateer
YOUR IDEA NEEDS AN INDUSTRY | leoniemateer
http://leoniemateer.com –
It is imperative that you know your industry if you are going to be successful selling your product in the marketplace.
So you have an idea and want to know where to start. You start first by visualizing the idea in its final resting place. If you don’t know where that is.. then now is a good time to find out.
Because the product and the industry go hand in hand.
What industry you will be selling your item to? Start doing Google searches within that industry.
Start researching, documenting, printing and filing the information for future reference.
Read more » YOUR IDEA NEEDS AN INDUSTRY | leoniemateerAll Our News
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