This article discusses the ramifications of over-compression and volume tricks currently employed in television advertisements and the negative effects of these things on our ears and lives. This disturbing trend reinforces the new American identity as the epitome of consumer in a world of over-consumptive advertisements and marketing ploys in media.

What is RIOT?
Riot (Radical Image Optimization Tool) is a free image optimizer that will let you to visually adjust compression parameters while keeping minimum file size. It uses with a side by side (dual view) or single view interface to compare the original with the optimized image in real time. It has a simple and easy to use interface where you will be able to control compression, number of colors, metadata settings and much more, and select image format (JPG, GIF or PNG) for your output file.