Demand for active and intelligent packaging is projected to reach $3.5 billion in 2017, fueled by the development of new generations of products with increased functionality and the expanded availability of lower cost products. Growth for intelligent packaging will be significantly faster than that of active packaging and will be propelled by rapid advances for newer and emerging technologies such as quick response (QR) and other mobile marketing codes and printed electronics on packaging.

World demand for water treatment chemicals is forecast to rise almost six percent per year to nearly $31 billion in 2017. Demand will be driven by rising water quality standards in manufacturing and other industrial applications, expanded access to safe drinking water in underserved regions, and a shift toward higher value chemicals with improved performance and/or environmental profiles, particularly in developed countries. Advances will be the fastest in developing parts of the world due to healthy economic growth and tightening environmental regulations.