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World demand to rise at double-digit annual rate
Global demand for consumer water treatment systems is projected to increase at an annual double-digit pace to over $14 billion in 2017. Ongoing economic improvement in several key geographic markets through 2017 will boost gains after the global recession of 2009 and subsequent slow recovery restrained home construction activity through 2012. In general, sales of home water treatment systems are driven by rising awareness of water contamination and the role that old plumbing plays in fouling water that was clean when it left a central treatment plant, coupled with consumer education about water treatment technologies and access to several types of systems. Even in regions with high-quality water, citizens purchase consumer water treatment systems to improve aesthetic issues such as the taste and smell of their water.

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