Weight Watchers has become a casualty of modern technology. Online dieting tools, such as MyFitnessPal, offer a free and convenient way for dieters to share weight loss goals. Tools such as these are causing reduced meeting attendance for Weight Watchers and fewer paid weeks, undermining the company’s business model. As a health and wellness (HW) packaged food brand, however, the company continues to have opportunities for growth if it chooses to focus on this area as its main revenue stream.
Euromonitor International’s Weight Watchers International Inc in Health and Wellness (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Health and Wellness industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.Read » Weight Watchers International Inc in Health and Wellness (World)