PFIZER INC IN CONSUMER HEALTH (WORLD)

Pfizer Inc is one of the world’s leading pharmaceutical manufacturers. 2013 marks the fifth year since its re-entry into the consumer health industry, following its monumental Wyeth acquisition in 2009. Though the company’s organisational structure has undergone several substantial shifts in that period, it is entering what might well be a period of normalisation that should help its consumer health division concentrate on expansion in an increasingly competitive industry.

Euromonitor International’s Pfizer Inc in Consumer Health (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Consumer Health industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Read » Pfizer Inc in Consumer Health (World)

Published 11 weeks 6 days ago
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