Increasing consumer preference towards high performance and comfortable apparels is expected to fuel the global waterproof breathable textiles market. Rise in demand for sportswear is also expected to positively impact the market growth over the next few years. As entry barriers in terms of technology and capital investment are considerably low, the market attracts several participants, particularly small and medium-sized businesses. Thus the market is highly fragmented and characterized by intense competition and price pressures.
Comfort remains to be the key driving force for consumers in this industry. The textile’s moisture handling properties during intense physical activities are considered to be a major factor in the comfort performance. The market offers wide avenues for applications across military & defense, outdoor wear and personal protective equipment (PPE). Owing to an increase in leisure activities the need for right outfit for relevant sport activities is necessary, which in turn has spurred the waterproof breathable textiles market. As per manufacturer’s perspective, textiles that are waterproof as well as breathable may account for a premium price, thereby attracting investments in this market. Therefore, with technology evolution, companies such as Mitsui, Marmot and Toray industries have entered the market, in competition with leading market players such as Gore-Tex.