PRODUCING YOUR AUDIO BOOK and expanding your consumer base.

They used to be called “talking books”, “spoken books” or “narrated books” and were a wonderful solution for persons with serious reading impairment such as blindness or low vision.

Today they are for everyone with an iphone, ipod, kindle fire, windows phone, etc.

So why an audio book?

FOLLOW THE TREND!!

Jan. 2013. Audible.com, the world's largest producer and seller of digital

The limo driver was a lovely lady in her 50s and during the 1 ½ hour trip we chatted about life, loves and dreams.

She told me that she was looking for her “life partner” and hadn’t been able to find him.

I shared my “write it down and watch it happen” principle with her. A philosophy I had lived by for most of my life.

I suggested that she sit down with pen and paper and write down all the qualities she would most admire in her “life partner”. “Don’t get too complicated or too detailed in your descriptions” I said. “Just keep it simple”.

“Think of your original idea. Can you offer this product in a range of colors (preferably three)? Or three different versions of the same product.? Or, maybe at three different price points. ?

Creating a product line means that you are creating a bigger visual at store level. One lonely product sitting on the shelf can be overlooked in four and a half seconds.

A group of products create an instant billboard and has much more visual impact at store level.”

Excerpts from “The Caboodles Blueprint”