Facebook released the hashtag feature to make live TV interaction easier, Twitter announced Twitter Amplify, and Nielsen reports that social TV use is growing. In fact, Nielson Online released a report that showed second screen usage is increasing among mobile device users, and this is partly responsible for the increase in social TV popularity.

With social media being so popular, its no wonder then that those who use it constantly can become addicted to it just as easily as someone can become addicted to crack. A study by the University of Michigan linked social media with narcissistic personality traits, though the traits displayed are different for adults and college students. Read more about the study, and what one social media marketing professional has to say about the study at Digital Journal.

Going online is almost synonymous to logging in to various social media platforms. Almost everyone has a Facebook or Twitter account; even your workaholic colleague would probably log-in to LinkedIn from time to time.