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Bookmark and Share Facebook Follows Twitter's Lead with Hashtags, increasing social TV usage

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Facebook released the hashtag feature to make live TV interaction easier, Twitter announced Twitter Amplify, and Nielsen reports that social TV use is growing. In fact, Nielson Online released a report that showed second screen usage is increasing among mobile device users, and this is partly responsible for the increase in social TV popularity. Though the Nielsen report conflicts with an earlier Council of Research Excellence (CRE) study that says social media usage has little effect on viewers' decisions, the conflict didn't stop Facebook from following Twitter's social TV lead when Facebook rolled out the hashtag feature last week. Twitter has an obvious lead over Facebook, and the Nielsen numbers back up that fact.

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Published 9 weeks 6 days ago – Made popular 9 weeks 6 days ago
Category: Lifestyle | Tags: | Referrer: Willowsidhe
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