If you are in business, then I am going to gander a guess that somewhere, within your business model, you will be selling to people. Somewhere, somehow.

In the day to day haste of running your business, we often forget to focus on the entry point to the sales tunnel, sales funnel or sales pipeline – call it what you want. That entry point? People – your prospects. As defined by Wikipedia, a prospect is the person or entity that has the interest and authority to purchase a product or service. These folks are the cornerstone to growing your business.

It’s the little things that count.

It’s about how you make your customers feel. People buy based on emotion – women more so.

It’s a gloomy, cold and damp morning here. Today is going to be a long day of work for me and I needed a little pick me up to get me in the zone. After I dropped the kids off at school, I walked to a new coffee shop that just opened last week. The experience has left a lasting impression and I will be a repeat customer.

You have a choice when the cards are against you. You have a choice when things aren’t going well in your business. You have a choice when a slump hits – you can either play your cards differently or you can fold.