As another leg of marketing efforts, many brands have spent lots of time and money on developing their strategy and profiles across many social media platforms. However, marketing isn’t the only department social media is proving useful.

In Aathur- a small town in Tamil Nadu, Guru a fifty five year old farmer goes out to take out some cash from his banking account. He requires out an intelligent card from his wallet and gives it to a company reporter – a financial institution appointed adviser who comes to the small town with an electronic handheld device linked to the bank.

Customers can make or break your organization. So your all employees, irrespective of departments and position, had better be ready to handle any situation they face. This calls for fool-proof, watertight training programs that first of all let’s them view matters from customers’ perspectives and then handle the inputs that they subsequently get. Sounds like a tall order? Not quite. This book breaks this jobs into doable blocks and presents it to you in five simple chapters. A must-buy.