This interview is a call to arms for all those worried about the environment to come out of their social blogging shells and be active in changing the world. Packed with facts and anecdotes, it is not a boring read - quite lengthy though.

In an earlier post I referred to an interview with Carl Schramm from the Kauffman Foundation about entrepreneurship. The video below is from the Kauffman Foundation itself. It’s a 20 min documentary on how an entrepreneurial society can foster economic growth. It contains interviews with some top economy bloggers about entrepreneurship and about blogging as a form of it. In my opinion, this documentary..

Every business involves its own share of tangible and intangible assets, but brand is one of the most basic areas that business owners focus on. In a recent marketing research, it was revealed that brand equity played a vital role in determining its market value. Therefore, measuring a brand is one of the first steps undertaken by the head of the company if they wish to incur higher revenues.