You have got a few employees managing your social media accounts, and you've amassed some followers, friends and contacts. You've posted a few tweets and blogs marketing your product or service to consumers, but you're still stumped at how to reach out to other businesses.
Using social media for business-to-business marketing can be integral to promoting your company and forging industry contacts, especially when you're involved in areas of retail and trade. The truth is, using social media for your B2B efforts isn't much different from marketing to consumers. It's just a matter of shifting your focus and keeping your ear closer to the ground.
Read » How to Use Social Media for B2B Marketing


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