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Companies across all consumer-facing industries, with food and drinks as no exception, agree in the importance of using social media for marketing. However, there is generally less clarity in exactly what social media involves, much less the best practice to follow when using social media to market food and drinks. This report explains how to make the most of social media media platforms.
Features and benefits
Understand from an analytical perspective what social media actually is and how it relates to marketing food and beverages.
Use market size figures and data breakdowns for key countries to
highlight important opportunities in marketing via social media.
Identify the five most important areas within social media and use analysis of recent campaigns to appreciate best practice in those areas.
Identify the impact of demographic and socioeconomic shifts on shifting the focus of social media marketing to the developing world.
Understand the likely impact for marketers of the impending technological shifts in mobile platforms and interactive TV.



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