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Social media leads gen is a topic that widely explored not only by merchants, but also publishers that promote advertisers’ offers. B2B leads can be quite costly, so to those with a very tight advertising budget we suggest social media as one of the main vehicles for driving leads. The good thing is that it is a window of opportunities for companies of all sizes.
For those who are sure that all that social media marketing is good for is for building brand awareness and nurturing relationships with existing users/customers, let’s look at few articles that might be handy in this conversations.
Social media, blogs and search engine optimization more cost-effective for lead gen
Pull marketing tactics such as search, blog and social media generate cheaper leads than more traditional outbound efforts, according to data from inbound online marketing platform HubSpot.
The “2010 State of Inbound Marketing” report indicates that spending on lead generation is 60% less among companies that devote at least one-half of their budget to inbound marketing, compared with companies spending at least one-half of lead generation dollars on outbound tactics.
The average cost per lead from inbound marketing was also significantly less.



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