WiFi Direct allows devices to communicate directly with each other using methods similar to traditional Wi-Fi, except for the use of a central access point. Instead, the devices use a "Software Access Point" (Soft AP). Each device will have a radio transceiver, usually on a chip, which uses software to create an access point within the device itself. When two devices get within close range of each other the users can merely push a button. The devices will communicate directly with one another and negotiate which device will act as the access point rather than using a central access point.
Read more » Market Opportunity: Wi-Fi Direct
Market Opportunity: Wi-Fi Direct
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Market Opportunity: Social + LTE + Commerce
Mobile commerce is transforming from more than just banking, coupons, and checkout to become a more transcendent medium for all aspects of commerce. It is important to recognize that commerce is more than purchasing. Commerce starts with an impression, leading to a purchase decision, and ultimately a purchase. There is a lot of money in the entire value chain, especially considering the huge amount of advertising spent by major enterprise companies.
Read more » Market Opportunity: Social + LTE + Commerce
Market Opportunity: Location-based Services
Sometimes considered a stand-alone service, often thought about only in precise positioning terms, location determination may also be on a proximity basis. In all cases, location adds value to applications and is thus an enabler of MVAS applications.
Read more » Market Opportunity: Location-based Services
Market Opportunity: Rich Communications Suite (RCS)
Rich Communication Services (RCS) originally marketed by GSMA marks the transition of messaging and voice capabilities from Circuit Switched technology to an all-IP world. RCS and Voice over LTE (VoLTE) share the same IP Multimedia Subsystem (IMS) investment and leverage the same IMS capabilities.
Read more » Market Opportunity: Rich Communications Suite (RCS)All Our News
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