In one of the latest attempts at product marketing, a new furniture store in the southern district of China is drawing comparisons to Swedish-based IKEA and has touched off the newest firestorm on the issue of intellectual property (IP) theft.

Now whenever we have to buy a product we go online to verify whether it is a good one. It is just that various websites allow users to write reviews. We see them as helpful. Unfortunately, some villainous characters can take full advantage of this in a very negative way. They can simply pretend to be real users and write fake reviews so that their own products which might not be of good quality see a big boost in sales. Unfortunately, their way cannot always work. Learn how to recognize differentiate their reviews from the real ones.

I buy mac cosmetics from a particular store that only sell "authentic" cosmetics online. It is unfortunate to read reviews from customers who have been ripped off by buying 'fake' items from certain online stores or sellers. You almost feel like tracking these people down and giving them a fist or two! However, it is advisable to research any online cosmetics store to the best of your ability to enable safer purchases in future.