Bharat Book Bureau has announced the addition of the "Mobile Marketing & Advertising 2013: Challenges and Opportunities" report to their offering.
No longer a niche value-added service (VAS), mobile marketing and advertising is now a mainstream service offering. As is the case with many VAS applications, there is an interdependency between the mobile operator and various third parties including media companies, advertisers, portals, content providers, brands, and various other intermediaries.
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