There is a rapidly growing demand for broadband-enabled data applications within certain vertical market segments including public safety, oil, gas and energy production, defense and others. Wireless infrastructure and support service providers are optimizing LTE as the technology of choice for general communications and various applications including remote data acquisition, video surveillance, multimedia PTT, and others for private LTE network deployments.

In the pre-LTE marketplace, the biggest mobile value-added services (VAS) are mobile apps and mobile advertising. This does not change simply with the introduction of LTE, as there will only be roughly 184 million LTE subscribers globally against 7.2 billion subs overall by year end 2013. A transformation will occur over a period of years in which certain key mobile VAS applications will establish a sustainable market position for the network operators.

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