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Social Media Monitoring ? That’s an often heard but a meaningless term to many of us, right ? Many think that there is no ROI to Social Media, and while this topic is up for debate, I’m saying – yes and no.
No because, we know that we don’t get social for the game sake. And yes because, there are brands and products who needs numbers and obviously results, for getting social.
Many brands are jumping into the social media bandwagon these days and are experimenting with things, that’s a fact. Many a times, knowingly or unknowingly we have engaged with them as well. So it makes sense for them to monitor it and see what the results are like.
Having said that, monitoring social media is not the regular analytics stuff, that’s where many go wrong.

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