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Bookmark and Share Public Pressure Causes More Firms To Remove GMOs From Our Foods

Public Pressure Causes More Firms To Remove GMOs From Our Foods: http://tinyurl.com/nhf28ds

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Genetically modified foods, or GMOs, are in an estimated 80% of packaged foods. Some companies, like Ben & Jerry's, are trying to go GMO-free.

Two years ago, Ben & Jerry's Homemade Inc. initiated a plan to eliminate genetically modified ingredients from its ice cream, an effort to address a nascent consumer backlash and to fulfill its own environmental goals.

Now an intensifying campaign, spearheaded by consumer and environmental advocacy groups like Green America, is causing a small but growing number of mainstream food makers to jettison genetically modified organisms, or GMOs. In addition to Ben & Jerry's, a subsidiary of Unilever, General Mills Inc. this year started selling its original flavor Cheerios without GMOs. Post Holdings Inc. took the GMOs out of Grape-Nuts. Boulder Brands Inc.'s Smart Balance has converted to non-GMO for its line of margarine and other spreads. Chipotle Mexican Grill Inc. is switching to non-GMO corn tortillas.

"Non-GMO" is one of the fastest-growing label trends on U.S. food packages, with sales of such items growing 28% last year to about $3 billion, according to market-research firm Nielsen. In a poll of nearly 1,200 U.S. consumers for The Wall Street Journal, Nielsen found that 61% of consumers had heard of GMOs and nearly half of those people said they avoid eating them. The biggest reason was because it "doesn't sound like something I should eat."

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Published 30 weeks 1 day ago
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