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Your brand has 10,000 Twitter (Twitter) followers and 2,000 fans on Facebook (Facebook). Does that mean your social media marketing efforts are paying off? Maybe not. As the old adage goes, it’s quality, not quantity, that counts.

Recent data that Meteor Solutions collected from across more than 20 brand marketer clients shows that the type of friends, fans and followers a brand amasses on social media sites matters more than the number.

 Read » HOW TO: Target Social Media Influencers to Boost Traffic and Sales

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