GLOBAL SMARTPHONE MARKET 2015-2019

Global Smartphone Market 2015-2019

About Smartphone
A smartphone is a mobile device with more advanced functionalities and features compared to cellphones. A smartphone's hardware and software specifications are meant to perform functions such as web browsing, capturing high-quality images, and playing HD videos. A smartphone can install various applications that can perform several advanced functions. Smartphones have become popular because of their many capabilities and are often used for communication and online activities. Advances in technology have led to smartphones being more compact and cheaper than other mobile devices such as tablets, phablets and PDAs.

Global Smartphone market to grow at a CAGR of 8.1 percent over the period 2014-2019.

Covered in this Report

This report covers the present scenario and the growth prospects of the Global Smartphone market for the period 2015-2019. The report considers shipment of smartphones of trailing 3 quarters and estimates the shipment for fourth quarter for the year 2014. To calculate the market size, the report considers the revenue generated from the total unit shipment of smartphones. It also includes the shipments of phablets to arrive at the total market size for the base year 2014. However, the report does not consider the following to estimate the market size:

• Aftermarket sales of smartphones
• Sales of accessories and peripherals for smartphones
• Sales of mobile handsets that are classified as feature phones and tablets

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About Tablets

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About Phablet
A phablet is a portmanteau word that is a combination of phone and tablet; this is a mobile device designed to straddle the functions of a smartphone and tablet. A phablet typically has a screen that measures (diagonally) between 5.01 and 6.9 inches (between 130 and 180 mm). This complements the screen-intensive activities such as mobile web browsing and multimedia viewing. Phablet also includes software optimized for an integral self-storing stylus to facilitate sketching, note-taking, and annotation.

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About m-Commerce
Mobile commerce or m-commerce, as it is widely called, is the buying or selling of goods over a mobile-enabled platform. The West, in particular, has been very proactive in adopting this platform to improve commercial transactions. The high adoption of this platform has enabled various retail stores to go online, and adopt more effective marketing strategies. With the proliferation of technology and handheld devices, people are increasingly inclined to use cellphones to carry out their m-commerce activities.

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