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Automotive battery is one of the critical automotive components deployed to provide power for Starting, Lighting and Ignition (SLI) in an automobile. With continuing increase in production and sales of automobiles, the global automotive battery market has also been witnessing increasing sales over the last decade. Unorganized market continues to account for a significant chunk of the overall demand for automotive batteries. However, organized automotive battery players have been able to increase their market penetration over the last decade, globally, as they have been focusing extensively in expanding their product portfolios, offering a wider price range to consumers and increasing their marketing activities for achieving higher market penetration. Moreover, new technology developments, extended warranty offers and better after-sales services have been enabling organized players to increase the consumer inclination towards branded products.
According to “Global Automotive Battery Market Forecast & Opportunities, 2019”, the global automotive battery market is forecast to surpass USD 42.6 billion by 2019. In value terms, the passenger car battery market is the most dominant automotive battery segment, followed by commercial vehicle, two-wheeler, three-wheeler and OTR battery segments. Due to large fleet size and increasing penetration of passenger cars, predominantly in developing countries, the passenger car battery market is expected to continue its dominance in the global automotive battery market during the forecast period as well. Asia-Pacific is the most dominant region for the global automotive battery market.
Read » Global Automotive Battery Market Forecast and Opportunities, 2019


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