Demand for consumer water purification and air cleaning systems in the US is expected to increase 4.8 percent annually to $1.7 billion in 2014. Growth will be stimulated by a projected recovery in residential construction spending and personal consumption expenditures.

Gains will also be spurred by heightened consumer demand for products that improve one’s health and well-being, compounded by a growing awareness of contaminants in air and water and their potential negative health effects. The development of more advanced systems, and the incorporation of features that make the systems easier to use, will also contribute to value gains. Aftermarket sales of replacement filters and membranes are forecast to increase 4.4 percent per year to $2.4 billion in 2014. Sales of these replacement components will be driven by increasing system penetration rates and will be further enhanced by the increasingly common incorporation of performance indicators that notify users when a filter or membrane needs to be replaced.

Electrostatic systems to pace air cleaning segment

Air cleaning systems that use conventional filtration technology made up 47 percent of value of air cleaning demand in 2009. Systems using this technology are popular among consumers because of their low purchase price and their ability to significantly reduce the level of common allergens in indoor air. Through 2014, sales of electrostatic air cleaning systems are expected to post the fastest annual growth rate, benefitting from their ability to clean the air more thoroughly and with lower operating costs than many competitive air cleaners.

Reverse osmosis, distillation systems to be fastest growing water purifiers

In value terms, conventional filtration media-based water purification systems made up the largest share of water system demand in 2009, with 76 percent. However, reverse osmosis and distillation systems will experience faster growth through 2014, although from much smaller bases, as consumers increasingly prefer more thorough purification capabilities. In general, sales of water purification systems will be driven by the significant media coverage of contaminants in drinking water. Additionally, consumers continue to turn to water purification systems as a lower-cost and more environmentally conscious alternative to bottled water.

Point-of-use water purification systems to expand dominant position

Sales of whole-house air cleaning systems declined in volume terms between 2004 and 2009 due to a contraction in residential building construction spending. Through 2014, volume sales are expected to improve, slightly outpacing portable air cleaning systems. Volume sales of point-of-entry water purification systems were similarly hampered in the previous five-year period. However, point-of-use systems are projected to achieve faster growth through 2014.

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