BOOK AND E-BOOK MARKET RESEARCH

Book and E-book Market Research

About the Book and E-book Market Research Report

In the eighteen months or so since Mintel last reported on the market for books and e-books, the publishing landscape has changed considerably: the balance of power when it comes to the pricing of e-books has shifted very markedly in favour of Amazon, which has also managed to further increase its already dominant market share. A great deal of these gains can be attributed to the success of its Kindle platform within the e-book market. Publishers have been reporting stratospheric growth rates for sales of e-books and, with steady growth in the ownership of e-readers and tablet PCs, demand shows no sign of abating.

Meanwhile, the market has been taken by storm by the surprise growth in the popularity of erotica, with a single trilogy blowing away all book sales records, including those of bestselling authors like JK Rowling and Dan Brown.

Despite most of the focus of publishers and media attention being on e-books, print remains the dominant medium for books, and reports of its imminent demise are premature. In fact, this report identifies considerable support and demand for print among book buyers, which is likely to mean that the two formats will survive and thrive alongside one another, rather than one format replacing the other.

Mintel last reported on this market in Books and e-books – UK, February 2011. This report assesses the current status of the market, including the division of sales between print and e-books and examines consumer buying behaviour and considerations, as well as attitudes and opinions surrounding book buying, discovery and reading.

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Published 1 year 43 weeks ago
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Book and E-book Market Research 1 year 50 weeks ago: In the eighteen months or so since Mintel last reported on the market for books and e-books, the publishing landscape has changed considerably: the balance of power when it comes to the pricing of e-books has shifted very markedly in favour of Amazon, which has also managed to further increase its already dominant market share.
What is Print on Demand? 4 years 26 weeks ago: Print on Demand (POD) is a form of self publishing used by authors to sell their book. Many authors have decided that the traditional publishing model is not the route for them. This could be for various reasons. Some individuals may not be able to get a traditional publishing house to pick up their book. Others may not like the rules being stipulated to them by traditional publishing houses.
Marketing Plan-10 Steps to Market Your Book- Marketing Books 5 years 4 weeks ago: Marketing Plan-10 Steps to Market Your Book- Marketing Books This article is for book marketing and book promotion tips for book authors, book publishers, self-publishing authors, POD authors, and e-book publishers who want to sell more books.
Print On Demand Book Machine 4 years 27 weeks ago: Print your own books on demand using the Espresso Book Machine. The Espresso book machine lets you print out library quality books froman electronic file in 5 minutes. These machines are being installed in libraries and bookshops and are extremely useful when a book is out of print. The finished article looks just like the real thing - a high-quality paperback book. You can also print out any books you may have on CD or flash drives - even your own unpublished masterpieces.
Tips for Publishing Books 3 years 43 weeks ago: Before approaching any publisher, it is always good to have a first hand knowledge about publishing by having an enquiry or discussion with those writers who have already successfully published their best sellers.