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First of all, I would like to mention that comparing Facebook Ads with Google AdWords is not really appropriate. Google is a search engine and Facebook is a social networking site. The intent and engagement levels of the audience are completely different for both the sites. In Google people actively search for information and products and on Facebook they are looking to connect with their friends. Keeping these points in mind, I would like to give a brief summary of what advantages do Facebook Ads have over Google AdWords;
Read » Advantages of Facebook Ads





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Great tips! Thank you