The word "Press Release" seems to scare most people to death. On top of that -- not many people take the time to even think of writing their own Press Release. I hope this brief article will help clear up some of the mystery's surrounding this simple form of marketing.

The Benefits of Co-Publishing

There are a number of publishers, printers, and mail order dealers who publish their own mailorder magazine. They make their profit by selling advertising space to others in addition to selling their own offers. They offer others (Co-Publishers) a sizable discount for ad space in return for mailing a small number of each issue.

Every year, cookbooks are high on the list of the nation's best sellers. There are tens of thousands of them sold each year with no suggestion of any weakening of the market. Trouble is, there are so many cookbook writers and publishers that the odds of any one particular cookbook becoming a best seller are not much better than a new novel. But, it can be done!