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Trapped in a price war, Amazon this time launched a new version of Kindle which will cost just $139. Amazon wants to break the psychological price barrier for even occasional readers or those wants to buy multiple e-readers for family or to gift someone. Earlier Sony reduced the cost of its e-reader to $149. Read more about the new version of Kindle from the main article.

Sony slashes Reader prices to be in race with other majors. Earlier Amazon slashed the prices of its kindle and now Sony slashes the prices of its e-book reader. the Touch Edition was priced at $ 169.99 from $ 249.99, and the basic Pocket Edition was discounted to $ 149.99 from $ 169.99.