Sprout Social confirms that yes, indeed, a lot of people are using Facebook and Twitter. Since about 67 percent of adults use some form of social networking, it’s highly likely that your company’s target demographic is online and available to receive your marketing message.

You need to have online visibility to have success for your business. If you’re a small business you might not have a dedicated online marketing expert within your company. That doesn’t matter, because the most efficient thing to do is to outsource this job by contracting someone else

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