Internet Retailing in Brazil
Bharatbook.com about market report of several collective buying sites in the Brazilian market.
The newcomers include, among others, US company Groupon, Saveme from Buscapé, Peixe Urbano and Click On are both companies owned by Grupo Abril. The new initiatives rely on young audiences and Brazilians’ wide adoption of social media channels on the internet, as indicators of collective buying potential. According to Ibope Mídia, 48% of Brazilian web shoppers are aged between 15 and 44 years. Market research...
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