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Bookmark and Share Ralph Lauren Corp in Luxury Goods (World)

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Ralph Lauren is a leader in US luxury goods but remains a modest player in international markets. The company plans to tackle this challenge with aggressive retail expansion in China. In the US market, despite its strength in designer apparel (ready-to-wear), it remains weak in key growth categories including luxury jewellery and timepieces. It is also facing increased competition as its accessible luxury model is replicated by up-and-coming players Michael Kors and Kate Spade.

Euromonitor International’s Ralph Lauren Corp in Luxury Goods (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Luxury Goods industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

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