Bharatbook.com announces the inclusion of a new report "Meat, Poultry & Seafood Packaging to 2015" to their huge collection of market research reports. US demand for meat, poultry and seafood packaging will increase 3.0 percent per annum to $9.2 billion in 2015. Gains will be fueled by expanding meat, poultry and seafood production, as well as increasing export opportunities to countries such as Japan and Chile.

Packaging demand will also be stimulated by the ongoing shift to case-ready packaging by many retailers as a means of reducing in-store labor costs. Case-ready packaging generally uses more expensive trays and high barrier films, thus bolstering value gains.

Packaging demand will also be aided by the increasing incorporation of valueadded features such as zipper closures; the expanding number of meat and poultry items in smaller, more convenient sizes; and the growing range of products that are further processed. Many such products, which are favored by consumers for their easy preparation and storage capabilities, tend to use more packaging relative to their volume than larger unprocessed items. Value gains will be limited by a moderation in prices of such raw materials as paper and metal.

Flexible packaging to outpace rigid packaging
Flexible packaging demand will continue to outpace rigid packaging, increasing at a 3.7 percent annual rate to $3.7 billion in 2015. Gains will be bolstered by good opportunities for high barrier film and pouches. Demand for high barrier film will benefit from a favorable outlook for case-ready packaging, which requires value-added materials to prolong shelf life and protect contents during shipping and handling. Pouch demand will be driven by further inroads by retort pouches into traditional can applications and healthy gains for stand-up pouches in frozen meat, poultry and seafood applications stemming from pouches’ enhanced visual appeal, resealability and ability to be stored vertically in freezer cases.

Below-average growth in rigid packaging will reflect maturity in the large corrugated box segment and minimal advances for metal cans. However, plastic containers and trays will post robust gains. Demand for plastic containers will be driven by heightened demand for prepared meat and poultry items in supermarkets and other retail locations as a result of consumer preference for convenience foods that require little or no preparation. Tray demand will be aided by the growing use of case-ready packaging, which often employs larger foam or more costly rigid barrier trays. Increasing use of more expensive biodegradable trays will also stimulate value gains. Demand for packaging accessories will benefit from regulations requiring nutrition information and country-of-origin labels on a variety of meat and poultry items.

Ready-to-eat market to post fastest growth
The ready-to-eat market will log the fastest increases, driven by the growing range of prepared foods in the retail sector. Demand in the fresh and frozen market will be supported by the rising presence of case-ready and modified atmosphere packaging to extend the shelf life of fresh meat, poultry and seafood. In the processed market, demand will be helped by the continued popularity of resealable plastic tubs for sliced lunch meats.

Study coverage
Details on these and other findings are contained in Meat, Poultry & Seafood Packaging, a new Freedonia industry study available for $4900. It presents historical demand data (2000, 2005 and 2010) plus forecasts for 2015 and 2020 by packaging product (e.g., boxes, film, bags), application and market (fresh and frozen, processed, ready-to-eat). The study also considers market environment factors, assesses the industry structure, evaluates company market share data, discusses key competitive variables and profiles 36 US industry participants.

For more information kindly visit: http://www.bharatbook.com/detail.asp?id=191791&rt=Meat-Poultry-Seafood-P...

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