In simple explanation Link exchange is where you can feature other websites links on your own website and in exchange, the partners will display your web site hyperlink on their web pages. Link exchange has been practiced for a very long time (since the start of web) by website owners and link exchange is now used by almost every site on the web big or small in order to improve rankings.Link exchange has certainly evolved alot since internet marketing started ,however one continuous factor is that Link Exchange was and still is one of the best ways of ranking your site or page higher on the search engines.

What are the benefits of link exchange ? Well link exchange has been and still is a major part of internet marketing with the main benefit of link exchange being that it is one of the leading factors in improving placements in search engines. Undeniably link exchange is the easiest way to improve your website link popularity, and by doing so, to achieve better search engine positioning and increase your website traffic. If done properly Link exchange is a very effective and inexpensive approach of gaining popularity and prosperity on the web. As has been proven over many years now link exchange is the most successful way for increasing your visitor traffic without paying any money for advertising.In addition link exchange is one of the most effective ways to increase website ranking, measured for example by Google page rank, therefore increasing traffic to your site.

Google was the first search engine to determine the most relevant pages according to the relationships between websites ,as this system was very accurate at gauging the importance of a website when google first started,which in turn lead to the popularity of google today. Google started all these trends including page rank and after year 2000, this practice has gained more popularity as search engines such as google started favoring sites that had more links in the rankings.However it is also only fair to point out that relevancy is equally and sometimes more important than page rank for google.

Due to the domination of the search engine market by Google, and its underlying page rank technology, sites are deemed to be more important if they have large numbers of inbound links.However it is important to point out that if alot of bad quality and irelevant sites are linking to you, and your site is linking to them, google may penalize your site for being irresponsible for your website content. Search engines such as google use a special link analysis system to rank web pages.For example, try to grab top position in google for ’investment’ or ’traffic’ or ’diet’without a high page rank and you will quickly find you have virtually no chance.Ultimately page rank is like trust rank for google as well as for webmasters therefore I fail to understand why some people will not learn that they just can’t fool google with their stupid tricks.