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Good Advertising creates more production, thus greater consumption, faster turnover and lower sales price per unit. To a great extent it determines the success or failure of the mail order operator.

When working up an advertising program remember that what is genuinely desirable to you may or may not appeal to the majority of your prospects!

Different types of merchandise or services demand completely different advertising media. Your ad must be built around the ADVANTAGES of the product and designed to APPEAL to the specific customers who will BENEFIT from your offer!

Since you MUST spend advertising dollars in order to make money in the mailorder business be sure you spend WISELY and with CONFIDENCE.

RETAIN all advertising information, brochures, sales letters, catalogs, etc., you receive. USE THE IDEAS from this information as a guide in formulating your various advertising programs!

There are thousands of top mail order products to choose from, more than you can ever use, so choose the right ones for you programs!

If the product or service can't stand the Truth do not advertise it... Don't handle it! TRUTH IN ADVERTISING IS A MUST!

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Published 1 year 18 weeks ago
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