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The Mobile Marketing Association has explained Mobile Marketing in the following terms: “Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network”. Mobile Marketing is carried out through various means such as Short Message Service (SMS), mobile gaming, Multimedia Message Service (MMS), mobile web, Infrared, Location Based Services (LBS), Bluetooth and the like.
Mobile Marketing via Short Message Service (SMS)
Among the various modes of mobile marketing SMS has a major role. It is now used as a major mobile marketing channel everywhere. It is mandatory in many countries to use SMS as a mobile marketing tool in accordance with the guidelines for legitimate use. This is to ensure that spam messages are eliminated

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Published 1 year 7 weeks ago
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