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Defined as a lower middle-income country by the World Bank, Macedonia possesses a services dominated economy, which represents approximately 60% of GDP. Like many of its neighbours, it has been hit hard by the global financial crisis due to lack of demand for exports and a drop off in foreign direct investment, in turn softening domestic consumption and putting pressure on fiscal accounts. Economic growth is expected to remain flat during 2009 although medium term prospects have been rated as good by the International Monetary Fund due to continued macroeconomic stability and ongoing structural reforms.

Much of the structural reforms have been due to its bid to join the EU, which is progressing as noted by its status as an official EU candidate. As part of the EU pre-accession process, Macedonia has received financial aid to build public institutions and improve cross-border co-operation under EU funding mechanism Instrument for Pre-Accession Assistance (IPA). Under the IPA, Macedonia is expected to receive €81.8 million during 2009, €92.3 million during 2010, €98.7 million during 2011 and €105.8 million during 2012.

EU structural reforms have found their way into the communications industry, with the EU’s regulatory framework for communications transposed into national law, with the aim of establishing a fair and competitive communications market. The telecoms market has been liberalised and recent regulatory developments in the area of network access is improving prospects for competition, as evident by increasing uptake of wholesale offers.

Internet user and subscriber penetration is growing with a shift to broadband evident as it now represents the majority of Internet subscriptions. Improving Internet speeds has paved the way for new Internet based services such as broadband TV (IPTV) and fostering development of an Internet society. TV programming is accessible via cable, FTA and IPTV and the digital TV market is emerging due to introduction of IPTV and developments in the DTTV market during 2009.

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