Stories similar to How to achieve company orientation through a marketing plan:

Review: Why target marketing is critical to small business success 34 weeks 2 days ago

Target marketing is essentially an analytical process, through which, a company will be able to see the wood for the trees in the market it appeals.
Is this process useful? The value of an effective target marketing plan cannot be overemphasized! In many cases, when target marketing is not applied or it is applied the wrong way, the costs for any company can be significant.
Further reading: A guide to target marketing
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How to successfully apply geo-targeting in marketing 18 weeks 4 days ago

Location plays an important role in marketing and even multinational companies understand that they should adopt a differentiated approach, depending on the specific market they target.
This procedure, alternatively known as geo-targeting or location-based marketing, is equally applied on the Internet, on company websites, search engine optimization and utilization of the social networking tools.
Further reading: What marketing is all about
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How many marketing definitions are there? 35 weeks 20 hours ago

Did you have any idea that there actually 72 definitions of marketing? Amazing, isn't it! Not just one or two or even maybe ten, but the stunning number of 72!
Do you believe that? Well, you'd better do, because the full list is published in this informative and highly useful article by Heidi Cohen, an actionable marketing expert as she defines herself. So if you'd like to know what marketing is all about, the only thing you have to do is visit her website.

Review: Ethics and target marketing: The role of product harm and consumer vulnerability 34 weeks 2 days ago

Is it ethical for target marketing to be applied on any product and in any market segment?
We cannot blaim target marketing, when the products or services that are promoted are harmful themselves. For example, it not rational to blaim target marketing on ethical issues, when promoting tobacco, alcohol, even though a health warning is placed on the package.
Further reading: Ethics and target marketing: The role of product harm and consumer vulnerability

How does marketing myopia affect airline companies? 14 weeks 4 days ago

Marketing myopia seems to be ubiquitous in the business world, and this fact is more than true when it come to airline companies.
British Airways and Easyjet are two major operators in the airline industry that have chosen to apply different marketing approaches. In this article you can read about whether they suffer from marketing myopia or not.
Further reading: What is marketing myopia?
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