Bharatbook.com has added this latest report "Effective Utility Company Customer Acquisition and Retention Strategies" to their extensive collection of market research reports. The ‘Effective Utility Company Customer Acquisition and Retention Strategies’ report achieves a geographic balance by covering markets in the US and Australia in addition to the European markets.

The report includes Victoria (Australia), the United Kingdom, Texas (US), Germany, the Netherlands, Italy, and Spain. The report contains statistical data on annual average electricity switching rates.

Features and benefits

* Achieve a comprehensive understanding of how electricity deregulation influences electricity supply and reduces overall electricity prices.
* Identify the key trends emerging in some of the largest global deregulated electricity markets with the removal of retail price regulation.
* Assess key factors impacting electricity
switching trends in the markets of Victoria, the UK, Texas, the Netherlands, Germany, Italy, and Spain.
* Understand how utilities are developing business strategies to acquire and retain
customers across deregulated electricity markets.
* Analyze future electricity switching trends in the deregulated markets of Victoria, the
UK, Texas, the Netherlands, Germany, and Spain.

Highlights

Going forward, deregulated electricity markets will likely experience greater switching activity with the entry of an increased number of private players in the
electricity market and continued competition in providing electricity and related energy services.
Victoria recorded the highest switching rate of 25.3% (lower compared to an average annual rate of 27% during 2008) in retail energy market globally in 2009.
The UK’s annual average switching rate
indicates a strong preference for the country’s electricity customers to switch their respective energy provider regularly.

Your key questions answered

* What is the status of the electricity market
structure before and after the introduction of deregulation?
* What is the annual average electricity switching rate across the markets of Victoria, the UK, Texas, the Netherlands, Germany, Italy, and Spain?
* What are the factors influencing electricity
switching rates globally?
* What is the business strategy adopted by key electricity retail players across markets.
* What are the key challenges faced by major energy suppliers, while they supply electricity to customers in each market?

Table of Contents:

Table of Contents
Disclaimer 2
Preface 9

Executive summary 12
Introduction 12
Switching strategies in Victoria 13
Switching strategies in the United Kingdom 14
Switching strategies in Texas 15
Switching strategies in the Netherlands 16
Switching strategies in Germany 17
Switching strategies in Italy 18
Switching strategies in Spain 19
Future outlook 20

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