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I consider myself a designer and serial entrepreneur. I have literally hundreds if not thousands of ideas pouring through my mind each week. I write them all down so I don't forget, but more recently I've been trying to come up with and train my brain to come up naturally with what I like to call Infinitely Scalable Ideas. These are what I consider to be the BIG money ideas - and the more and more I think of, the more my mind begins to create new ones by default.

What are Infinitely Scalable Ideas?

Infinitely Scalable Ideas are sort of a source or a "base" idea, in the sense that many many other styles, variations and solutions can be derived or expanded upon from them.

Example 1

I'm going to illustrate this by using an example everyone can relate to. Most people are familiar with the brand Nike. Well, Nike started out making shoes. But then it began to associate itself with more and more sports and then exercise in general. Now they have a ridiculous amount of products from: wristbands, to watches, to hats, water bottles, backpacks, shirts, stickers, you name it. Nike is a highly scalable idea, with a very simple mark and all those products live under the umbrella of the Nike brand.

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Published 42 weeks 6 days ago
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Creating Infinitely Scalable Ideas 47 weeks 1 day ago

I consider myself a designer and serial entrepreneur. I have literally hundreds if not thousands of ideas pouring through my mind each week. I write them all down so I don't forget, but more recently I've been trying to come up with and train my brain to come up naturally with what I like to call Infinitely Scalable Ideas. These are what I consider to be the BIG money ideas - and the more and more I think of, the more my mind begins to create new ones by default.

What are Infinitely Scalable Ideas?

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