Stories similar to Characteristic marketing myopia cases:

How does marketing myopia affect airline companies? 14 weeks 12 hours ago

Marketing myopia seems to be ubiquitous in the business world, and this fact is more than true when it come to airline companies.
British Airways and Easyjet are two major operators in the airline industry that have chosen to apply different marketing approaches. In this article you can read about whether they suffer from marketing myopia or not.
Further reading: What is marketing myopia?
Don't forget to bookmark and share this post!

Hard evidence on the condition of Internet marketing myopia 11 weeks 1 day ago

Adopting and following a narrow-minded marketing approach while promoting a business on the web, otherwise called "Internet marketing myopia", is a condition which cannot help that specific business prosper in the long term. Read the evidence in this post.
Further reading: Typical case studies of companies suffering from marketing myopia
Don't forget to bookmark and share this post!

What is marketing myopia? 1 year 17 weeks ago

In the 60s marketing was a brand new science. One of the pioneers in this field was Theodore Levitt who invented and developed the theoretical framework of one of the most popular marketing concepts, marketing myopia. In this article you can read a short and comprehensive discussion of this very important marketing term.

Kodak: A victim of its own success? 14 weeks 1 day ago

Undoubtedly, the influence of Kodak on the world of photography has been massive.
The list of innovations introduced by George Eastman's company is very long and you could be surprised to know that Kodak's name is behind many major breakthroughs in imaging and printing. However, the company became a victim of its own success and bankruptcy could not be avoided.
Further reading: Typical case studies of companies suffering from marketing myopia

What is Myopia? An Overview 40 weeks 12 hours ago

Myopia is a vision defect commonly known as nearsightedness. Myopia affects the ability to see distant objects or it can be said myopia reduces eyesight abnormally as a result distant objects appear blurry, fuzzy or indistinct. This eye disorder can be corrected by using lenses or eyeglasses or even by surgery. Myopia has different types and sub types and medical experts mentioned about 56 deferent types of this eye disorder. It’s a very common eye disorder and can occur to the people of any age.