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1. Never send a letter that weighs less than 30 gms. Five size 8-1/2x11 circulars can be mailed with a 1st class postage stamp. By using all 10 sides with a variety of offers you have a greater chance of receiving an order.

2. When you advertise, state the price of your product and add Plus Postage e.g. "A DOZEN AND ONE WAYS TO REDUCE POSTAGE" $3 plus stamp or SASE (self addressed stamped envelope). When inviting inquiries always say "For information send SASE".

3. Advertise that you will do paid mailing. Set a competitive price and recover some if not all of the costs involved in mailing your own offers.

4. Write a good plan or folio; then create a good ad to sell it. Or offer it to others on a "commission" or "all profit" basis and fill the orders for a SASE. Your offers can then go along for a free ride when you fill the orders.

5. Make up an interesting ad sheet. Use up some of the spaces for your own ads then sell enough ads to others to cover the cost of postage, printing, advertising etc.

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Published 1 year 17 weeks ago
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1. Advertising Specials: If a magazine offers a "two for one" deal, or a "pay for 3 and get a fourth ad free", take advantage of it; it's Free Advertising!

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